​​Challenge:

Softek sells innovative software to hospital IT departments to manage and audit the Cerner Electronic Medical Record. Softek's office is in Prairie Village, Kansas which makes it sounds like some little company out in the middle of nowhere when actually it is a close suburb of Kansas City.

Since Kansas City is quickly becoming know as the "silicon prairie" due to the many start-up companies here we decided to capitalize on this theme and created an entire campaign based on that to position Softek as the true innovator it is. This brochure design was the kick-off of the campaign.    

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