​Challenge:

Grab attention and create awareness of the Panther software's ability to provide visibility into the back-end of the Cerner Electronic Medical Record Software.

 

The IT staff responsible for maintenance at hospitals using the Cerner Electronic Medical Record software regularly had to troubleshoot issues within the system; however, they had no tools to identify the root cause of the problem, which made identifying the issue very costly and time-consuming.

 

This campaign series was designed to deliver the message that Softek's Panther software would give the IT staff the incredible, almost superhuman, extrasensory ability to see and prevent serious system issues from occurring.

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Outcome: 

This was a very effective campaign for gaining awareness before trade shows to set appointments. And for follow-up activity after the trade shows. This campaign resulted in an average increase of 47% in appointment-setting pre-trade shows.  

 

My Role:

Concept design, photo shoot direction, photo retouching, design layout, and production.